In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport
Marketing for B2B and the Buyer’s Journey - Mark Donnigan Virtual CMO
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups included. This can cause long sales cycles and a lower win portion for services. However, by understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the